Mobile
Virtual Network Operators (MVNOs) have been around in the telecom world since
the dawn of the 21st century. However, since their inception, their
role has kept on changing. From broadly voice-based service providers to 3G
purveyors, MVNOs have evolved in their services with time.
Nowadays, in this
world of intense competition, the success of MVNO completely depends on their ability to think out of the box. It
is their ingenuity in creating customer-driven plans that decides their fate in
today’s heavily saturated telecom market. The present-day MVNO
subscribers are finicky, moody and disloyal. It is an MVNO’s task to inspire
confidence in them, attract them towards their services and ensure that they
stay loyal.
The Challenge Faced by Different MVNOs
Evoking
customer trust and then ensuring that it is maintained is probably the toughest
challenge faced by an MVNO in telecom. Especially in the competitive world of
today that demands a differentiation in service along with an attractive
pricing model. Based on their infrastructural capabilities, MVNOs can be
divided into:
1. Skinny MVNOs: Equipped with their own voice mail, content applications, SMSC,
prepaid and VAS.
2. Thin MVNOs: Apart from the infrastructure above, they also have AUC, EIR,
HLR, and IN.
3. Thick MVNOs: Along with infrastructure of a thin MVNO, thick MVNOs also have
a VLR and MSC.
Regardless
of the kind of MVNO that you are running, there are some major challenges that
you need to overcome. While a skinny MVNO does not have to worry too much about the infrastructure, he
cannot scale his operations as well as a thin or thick MVNO. On the other hand,
a thick MVNO may be able to scale his operations well, but he might get too
involved in managing the infrastructure with very little time for branding and
marketing.
The Importance of MVNE/MVNA Partnership for Overcoming Challenges
As MVNOs are
considerably smaller than a full-fledged MNO (Mobile Network Operator), they
need support from MVNEs (Mobile Virtual Network Enablers) to get their job
done. A capable MVNE with a comprehensive MVNO
software solution like Telgoo5 can provide the following benefits to an
MVNO:
1. Better billing – Billing is probably the toughest task for an MVNO to undertake
all by itself. Any mistake or inefficiency in billing tasks can have a major
bearing on MVNO subscribers. But when you partner with an MVNE like Vcare, you
get access to a cutting-edge MVNO billing
software solution. With a convergent billing solution by your side, you can
create itemized bills with details of all types of services used by your
subscribers.
2. Profitable deals with MNOs – Partnership with a competent MVNE/MVNA can
help you get better-priced deals with an MNO. This will allow you to deliver
the services at a lower rate to your MVNO
subscribers while still making a profit.
3. Avoid red tape – Running a successful MVNO operation requires you to get into contracts
with different carriers and vendors. By partnering with a competent MVNE like
Vcare (who already has fully-licensed platforms and contracts with vendors),
you are able to bypass the process of signing new deals, thereby saving
considerable time and effort.
processing large amounts of data
processing large amounts of data
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